Robi Ganguly is the CEO and Co-founder of Apptentive. Founded in 2011, Apptentive's solution measures shifts in sentiment from customer experience to win back consumers and activate fans. Using intelligent tools and precise targeting, Apptentive helps enterprise brands capture actionable emotions and feedback from the 90 percent of consumer voices typically missed, and quickly turns that feedback into action. Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers' hearts through historical insights into brand loyalty and shifting emotions to support customer-centric decisions.