Customer Love Stories
Robi Ganguly
What brands can learn from F45 about community building and customer loyaltyOctober 10, 2022
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Why do brands like Nike tug on our heartstrings with nostalgia? How do sports teams use community to foster fandom?September 26, 2022
How do brands prioritize values-driven leadership? Rand Fishkin gives us a masterclass voting with your dollarsSeptember 12, 2022
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How brands build customer trust despite product flops and negative feedbackAugust 22, 2022
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Using Starbucks as a framework, we're discussing customer love with product expert, Ronke MajekodunmiJuly 05, 2022
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How the Portland Timbers and Barack Obama both use authenticity, storytelling, and community to build lifelong fandomsJune 21, 2022
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Drawing parallels between Wonder Woman and customer love with tech executive, Michelle GroverJune 06, 2022
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Discussing the phases of fandom and building engaged communities with "elder emo," marketing pro, and product expert, Melanie FoxMay 16, 2022
Texas BBQ and football: How tradition and ritual breed long-lasting fan loyaltyMay 03, 2022
What do Chacos, the Philadelphia Eagles, and DJs have in common? Discussing brand love and community with Kat SimpsonApril 11, 2022
Discussing the Marvel fandom, the invention of Taco Bell's Crunchwrap Supreme, and more with Bill PearceMarch 28, 2022
Celebrating the Sounders and breaking up with the Bulls - why strong values and enthusiastic communities create loyal fansMarch 14, 2022
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How do brands like Peloton use relationships and emotion to create passionate communities?February 28, 2022
Why do certain athletes cultivate passionate fan communities, and how can brands do the same thing to drive revenue?December 29, 2021
How does customer feedback create better products? Why do mission-driven brands produce loyal fans?December 28, 2021
